How does this work?
Meeting details
We will meet at least once a month at pre-determined time that works for all.
Meeting length: typically 1 hr (may go to 1hr 15 min). We will discuss two papers each session – 30 minutes each.
Each meeting will have a discussion leader (the “discussant”) who will lead the paper discussion. The discussant will open with a summary of the paper (you can use slides/board/anything).
Papers
The discussant (student leader for each class) will choose one paper that they would like for the class to discuss. The forum is open to ALL of marketing sub-domains – Strategy, CB, or Quant and is not restricted to any specific journals. Preferably, I would like for us to focus on papers published in premier marketing outlets such as JMR, JCR, JM, MKSC, MNSC, JCP. 1 The paper needs to be published in the last five years.
Guests
We will plan to bring in guest speakers 2 whose papers are on our discussion platter for the week. I will work with the discussant to arrange this, although the coordination and networking will be done by the discussant. This is a very useful opportunity to you to network with up and coming scholars in our field. Name/face recognition go a long way in the job market. Who knows, maybe some collaboration opportunities may present themselves too!